Selling ERP (Basic Track)...10

§  Market…and competition.

Market and competition.

The software market generally is so tough, including a lot of non professional products and services as well as good professional ones too.

The Competition categories in our Egyptian market based upon the company and product may be classified as follows:

(sample) Vendors Classifications:

Class A Vendors	Class B Vendors	Class C Vendors
Oracle	Baan	Ofis-soft
SAP	IFS	Comsys
Microsoft	Scala	Kadi Arabia
Hits	Microtech	Delta Software
	Alpha	Omega
	DMS	Al-Asil
		Agyal

Evaluation Criteria:

-          Company Name and reputation.

-          Worldwide [International] branches.

-          Partners' network.

-          Market Share.

Applications Classifications:

Class A Applications	Class B Applications	Class C Applications
Oracle E-business suite	Oracle SE	Comsys
SAP	Microsoft Great Plains	El-Motakamel
Microsoft Axapta	Baan	Double Click
JD Edwards	IFS	Aswaq
People Soft	Scala	Kadi ERP
Hits	IDMS	Kadi Basic Pro
Sun Financials	Microtech Infinity	Motammem
	Alpha ERP	Delta
	BPCS	Al-Amin

Evaluation Criteria:

-          ERP, Financial application or other business solution.

-          Suits, modules & business sectors covered and suitability.

-          Market share.

-          Implementation methodologies.

-          Partners and technical structure.

-          Compatibility and adaptation.

Differences between local & International [what to say against int'l]:

a.    Price.

b.    Modification [difference between modification and customization]

c.    Arabization & modifications and new releases problems.

d.    Adaptation to the local environment and laws.

e.    Long period implementations.

f.     Hidden costs and mainly when customizing or modifying and bad response to local customers.

g.    Failures are customer's responsibilities and success is for the int'l apps.

h.    Third parties as oracle or manufacturing in great plains.

i.      Features if exists…

j.     Dealers and partners, small, technical structure but not all…..

Differences between Local & Local:

a.    Technical structure and services.

b.    Features & Business.

c.    Technology DB, OS, report generators……

d.    References.

e.    Employees' numbers.

f.     Branches and years in the market.