Selling ERP (Basic Track)...5

Buyers Types:

1. Technical Buyer: Evaluate according to technical or business requirements as IT Manager or Financial Manager.
2. Economic Buyer: Evaluate according to the economic [Budget] point of view as Purchasing Manager or Financial Manager.
3. Decision Maker: Evaluate according to the benefits and ROI upon utilizing the software as General Manager or Owner.
4. Coach: He may be your man at the customer site, he may be the IT Manager or Financial Manager ….etc.